A trademark is a distinctive sign or indicator used by businesses to distinguish their goods and/or services from those of competitors.

A trademark owner can be any individual, business organisation or legal entity. Trademarks used to identify products are sometimes called brand names; trademarks for services may also be known as service marks.

Trademark owners can be both individuals and businesses. A trademark is an identifier that distinguishes a product or service from other, similar ones. A trademark identifies the brand owner of a particular product or service. Trademarks can be used by others under licensing agreements